Hi, this is snip logo

The #1 Rich Snippets Plugin for WordPress since 2011.

  • No coding = Just point and click! 🎉
  • Complete schema.org vocabulary.
  • Create any Rich Snippets or Rich Search Results.

Who built the Snippet Plugin?

Hey there!

My name is Florian but you can call me “Flo” (because “Flo” is easier for non-english-speaking guys ?).

I’m the developer behind the Rich Snippets WordPress Plugin and I’m maintaining it since 2011! Yes, I started working with structured data when it wasn’t this popular. But I believed it will be a huge thing in the future and and that’s how it happened.

Hopefully you can feel my passion in the all new Rich Snippets Plugin which got a major overhaul in 2018. And – as you might guessed – I’m still working on it every day. ?

I’m sure, this plugin will skyrocket structured data on your site, too! If you have any questions and/or ideas to make this plugin even better, feel free to contact me, write a feature request on the support page or just get started!

What are Rich Snippets?

A Rich Snippet displays additional data such as images, star-ratings, etc. in search results. In order to get this to work, you must incorporate schema.org (in any of the following open standards: microdata, microformats or RDFa, and JSON-LD ) in your web pages. Sounds complicated? Yes, it is. At least for most people who don’t know how to code. But not with this plugin!

That’s why this the Rich Snippets WordPress Plugin is made for! Since version 2.0 no coding is needed. No single line. Just the basic knowledge of the schema syntax. Don’t know how this works? I got you covered! Take my free video course now.

Before and after schema.org usage

Why do I need it?

  1. To get better rankings on search engines.
  2. To make your search results more pretty.
  3. To outrank your competitors.

Of course, structured data is making your search results more pretty! But this isn’t the only use case. Structured data on your website is a raking factor nowadays!

schema.org is out for years now and has been tested very well. So it’s not a “hype” anymore. Search engines using it frequently as mentioned above:

  • Search Engines are showing Rich Snippets that provides more information to the end user (like images, ratings, etc.).
  • Webmaster Tools shows up structured data in its Search Console: website.
Structured data in search console.

What can the plugin do for me?

A few years ago you would have needed at least a deep understanding of schema.org and how to add microdata to your HTML markup. Wow, that was a hard time!

  • Now you can point-an-click your own snippets.
  • You don’t need any coding skills.
  • You don’t need to integrate anything with your theme. It just works.

Sounds nearly impossible, right? But I have a solution to that:

Use the Rich Snippets WordPress Plugin today and you don’t need a single line of code! Just the basic knowledge of the schema syntax. Don’t know how this works? I got you covered! Watch this video now.

What makes this plugin so special?

You can’t find another plugin that can do all of this:

  • Supports the full schema.org syntax.
  • Supports all extensions: auto, bib, health, iot, meta and even the pending ones.
  • Global Snippets functionality: Create one snippet and populate them automatically to your posts, pages or custom post types.
  • Overridable properties: Want to overwrite properties from a global snippet on a per-post-basis? Yeah, it just works!
  • Don’t know how to start? I even have a free structured data course. Free for all customers!

What customers say:

This is the first schema plugin that allows absolute control on a post-by-post basis. Support is excellent, and Florian is always open to new ideas to implement to make the plugin even better. Definitely worth every penny and then some.

MChav06 via CodeCanyon

Flo is just plain out awesome 🙂 Even when bouncing ideas around with him you can see that he never loses focus.

Patrick_D via CodeCanyon

Fantastic support from Florian. Asked a question on a Saturday and got a reply (and a link to the fix) almost immediately.

rodders39 via CodeCanyon

Hands down the best plugin to add structured data to any WordPress site.

igspromo via CodeCanyon

Very easy to use! Up and running in less than 15 minutes! 🙂

CThomas500 via CodeCanyon

I’ve tried no end of schema plugins and they are all problematic one way or another. But this one is perfect. It’s easy to setup and use and has incredible flexibility allowing for perfect schema markup on an individual page/post/product basis. Love it!

rodders39 via CodeCanyon

The best rich snippet plugin I’ve found so far. Once set up, it saves tons of work through yoast seo support. 

Bestofcologne via CodeCanyon

Awesome plugin – does exactly what it says and sets up great Schema code. (…) Also major kudos to the developer! I found a small bug and not only was he incredibly responsive, but he fixed it and pushed a new version in a matter of days! 
HIGHLY RECOMMENDED!

anysen via CodeCanyon

Lightning fast support, as flexible as writing the ld+json manually, easy to use, and great options to automatically output the ld+json.

webheadcoder via CodeCanyon

Can’t I just use a free plugin for that?

Yes, you could if you:

  • are happy with just making “normal” snippets like stars, recipes, etc.
  • don’t want to create any special snippets like NewsArticles, HowTos, Movies, WebPages, Events, Services, etc.
  • are happy how other plugins and themes are layouting stuff in the frontend.

To sum it up: if you want the total freedom: use SNIP, the number one Rich Snippets and Structured Plugin for WordPress.

What do I need to get started?

Oh, that is super easy:

  1. Install the plugin,
  2. head over to the global snippets section and
  3. activate the predefined snippets. Done.

If you want to dig deeper, take the free Structured Data course that I’ve prepared. Then build your own snippets the way you like it.

Have any questions?

Hey there 👋. How is it going? You can use me, the WP-Buddy Bot, to answer your pre-sales questions. Want to start?

Before we start I have to inform you (by law) that the collected data here is only used to answer your questions. All data gathered will be deleted after your questions have been answered. You can read more about this on the privacy policy page.

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