It’s time to write a bit about backlinks. You would think that backlink building is totally oldschool. I can already hear my readers screaming “this is so 2003!”. Honestly, I have no clue if what I’m writing here will work. But it sounds good to me. And I’m going to give it a try.
As a reminder, this blogpost is part of the series “Plugin Journey“. I was inspired by the book Traffic Secrets by Russell Brunson, which I read. He writes in the book that it would make sense to share your adventure with your product with your audience. So they can see what is going on and most importantly, what is keeping me busy. This is now my seventh post and I have to say it works really well. Maybe I’ll review in another blog post.
The Traffic Strategy
I read the book by Russell Brunson because – oh wonder – I need more visitors. Specifically, I want to double my traffic in 6 months to generate more revenue. More on this in post #1.
1. More blogposts
Every search engine optimizer (SEO) should know this saying: “Content is King”. Essentially, it’s about writing content that makes a lot of sense to the user. Since I generally enjoy writing, it was very obvious to me that I follow “Secret #12” from Brunson’s book.
2. Find keywords
So the question is, for which keywords do I write? Brunson has the appropriate answer for that as well. You create two lists with the following scheme:
- [Dream 100 Name] + blog
- Long tail keywords for the 10 main keywords from “Secret #2”.
For the former, you get the keyword by putting together the name of a Dream100 customer followed by the keyword “blog”. Brunson explains all about how to find your Dream100 in Chapter 1 of his book.
Second, you create a list of 100 long-tail keywords. You enter the first 10 keywords from the research you did in “Secret #2” and see what suggestions Google search brings up. So for each of the 10 keywords, you get about another 10 keywords. So 10 times 10 equals 100.
I did the keyword research, but didn’t quite get to 100 keywords on the long-tail search. I did not include similar searches. Maybe my niche is too small here too. Who knows? I will find out in the remaining 5 months.
3. The publishing strategy
So for the long tail keywords, you now have a list of 100 keywords. You enter the first one into the Google search and see what you find. The first 10 results are analyzed in more detail, I’ll come to that in a bit. But first I want to describe what you should do:
Letterman Top 10 List
For each of the 100 keywords you write a blogpost. And one that starts with “[0-9]+ tips for better [XYZ]”. Why is that? According to Brunson, such blogposts are viewed longer because all users want to capture the entirety of the blogpost. He describes this type of blogpost as a “Letterman Top 10 List.”
Now you have to cover what content you need to write and how much text it should be. To do this, as mentioned above, you type the keyword into Google and look at the first 10 results:
- What similarities are there?
- Are there already articles that are structured like a “Letterman Top 10 List” blog post?
- If not, then write such a post yourself.
- If yes, then write a so-called Skyscraper text.
As the name suggests, “skyscraper texts” are very, very long texts. The reason is that such long pages with really good content (and accordingly many backlinks) should outrank other content.
This is how it is done: The article should be …
- be longer than all the others, of course
- be more up-to-date,
- have a better design
- be more thorough (i.e. better researched, well described and well prepared) and
- the keywords must appear in it.
3. Build backlinks
Then there are still missing backlinks. It’s debatable whether backlinks are still that important nowadays. Brunson describes that many of his Skyscraper or Letterman Top 10 List blog posts often rank just because they’re long enough. Without even building backlinks. The reason for this is probably that search engines can now easily recognize the quality of a post. But of course, we don’t know the exact details.
Back to the topic: Backlinks. How to build? Again, you should analyze the first 10 results of the keyword search. There are relevant tools like the free backlink checker from ahrefs that you can use. To every result you send an email to the owner of the site and ask for a backlink.
It may be that you have to write to a lot of people. A response rate of ~10% is considered good. So from 100 people you write to, you get about 10 backlinks back.
In addition, you write to the other 9 owners of the sites in the search results for the keyword and also ask for a backlink.
I don’t want to print how the email looks exactly. I don’t want to violate Brunsons copyright. You should buy the book anyway. It is really an enrichment. Not only in terms of traffic.
I have already written two long-tail blogposts. For the first one I have now tried to build backlinks. I’m curious to see what happens.
I will report how everything goes.