How to use ratings from

Some people have asked me how the ratings from can be included into SNIP. Here is how it works.

The service outputs its own product schema that maybe looks like this:

  "@context": "",
  "@type": "Product",
  "@id": "",
  "name": "Whatever Product Title",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.66,
    "reviewCount": 79

At this point in time does not store any data in WordPress’ database. So you cannot use their rating data to build a schema out of it.

However, you can connect your Product-Schema that you’ve built with SNIP with the one from

All you need to do is the following:

  1. Open the Global Snippet for a product that you’ve build.
  2. Add a new “@id” property with the Structured Data Generator.
  3. Enter a custom text “#product” (without the quotes).
  4. Save your Global Snippet.

Now you have to Product-Schemas on one page but Google and other search engines will recognize it as one because they have the same @id parameter