After more than 13 years, it is time for me to say goodbye to one of my longest-running WordPress plugins: SNIP.
This decision is not easy. There is a certain sadness in closing a chapter that has been part of my work for so long. The plugin has been used by many people over the years, and I am genuinely grateful for everyone who supported it.
However, on a rational level, continuing no longer makes sense.
Sales have been declining steadily for quite some time. I had hoped to transform the product into a sustainable, subscription-based model, but was never able to successfully make that transition. Perhaps this is because I am not a huge fan of such models myself. Without a viable long-term business foundation, it has become increasingly difficult to maintain and update the plugin.
In addition, I believe the future is changing rapidly. With the rise of artificial intelligence and machine learning, structured data may no longer play the same role it once did. AI systems are becoming increasingly capable of understanding the content of websites directly, without relying on manually added structured markup. This shift makes the original purpose of the plugin less relevant going forward.
The plugin is no longer available for purchase on CodeCanyon — sales there have already been stopped.
To give existing users enough time to transition, the service will remain operational for the next six months. After that, it will be fully shut down. The official end date will be:
July 1, 2026
Thank you again to everyone who has been part of this journey. Even though it is sad to let go, it feels like the right and necessary step.
It’s time to move forward.
Greetings
Flo
What happens with your structured data?
The structured data output will not automatically disappear on July 1, 2026.
However, after the service is discontinued, it will no longer be possible to edit or manage your SNIPs inside the WordPress backend. The plugin relies on an external web service to load and process the SNIP editor — and this service will be turned off.
As a result, the SNIP fields in the backend will appear empty.
That said, the structured data already stored on your website will still be preserved and continue to work as long as you do not overwrite it with empty data.
This means you will have additional time to migrate to another solution, even if the six-month transition period is not enough for your setup.
Will I still be able to activate the plugin after 1 July 2026?
As all services will be discontinued, the underlying infrastructure will no longer be active after 1 July 2026. This means that you will not be able to activate the plugin once it has been deactivated (or on a new installation). However, if you activated your copy before these changes took effect, you should be able to continue using the plugin indefinitely.