Schema for WooCommerce: The Ultimate Guide

The time has come: nobody can avoid structured data anymore. It’s part of technical SEO. I wrote a lot about it in the past but in this blog post I want to focus on Schema for WooCommerce. Hopefully you can learn a lot about it and you are able to create your own snippets after that. Have fun!

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How to set up a Rich Snippet for a WooCommerce Product

After the long post I wrote about Schema for WooCommerce, customers asked how it’s actually done. How can one build his or her own Rich Snippets? In an email a customer of mine, Michael, asked if I could do a blogpost or a video about how to set up SNIP, my Structured Data Plugin for WordPress to use it with WooCommerce products. I guess what he wanted to do is to produce a Rich Snippet for WooCommerce products so that search engines show a nice search result. But read on …

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How can I modify Structured Data from WooCommerce products?

The plugin cannot modify any snippets created by WooCommerce. However you can completely deactivate the generation of snippets created from it. Then you can re-create the products snippet on your own. In version 2.2 the plugin has almost full WooCommerce support. So it might be that you get in trouble by creating snippets for variable products with multiple prices, for example.

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