How to tell search engines which of the snippets is the main snippet on a page

As you may know it’s possible to have multiple snippets on one page. However this may cause side effects. Especially if you’re using multiple snippets that can create a Rich Snippet on search results. Let’s say you have a blogpost that generates the following snippets:

  • WebPage
  • Review
  • Event

The Review- and the Event-Snippet can create a Rich Snippet on search results. But how do you tell search engines which one to show? Continue reading

Fix missing logo URL error on publisher information

Sometimes you get an error from the Rich Snippets Test Tool by Google that says that the image URL is missing. If this is the case, you maybe did not define a Site Identity Logo in WordPress. So to fix this you can do one of the following (A or B):

Solution A:

  1. Login to your WordPress Dashboard.
  2. Go to Appearance > Customize.
  3. Click on “Site Identity”.
  4. Upload an image in the section where it says “Site icon”.

Solution B:

There are several reasons why you don’t have the “Site Identity” option:

  • You’re using an old WordPress version.
  • Your theme removed the setting from the customizer.
  • Or you don’t want to use the site icon image.

In this case, do the following to add an image manually:

  1. Login to your WordPress Dashboard.
  2. Go to “snip – The Rich Snippets Plugin” > Global Snippets.
  3. Edit the “Organization” Snippet.
  4. Scroll down to the http://schema.org/logo property.
  5. Then edit the three image-properties as shown in the image below by setting the dropdown from their original properties to “Direct text input”. Then enter:
    1. The image URL to the logo.
    2. The width of the image.
    3. The height of the image.
Rich Snippet for an Organization
Change these three properties if you want to edit the logo image manually

What is the hentry CSS class?

Before schema.org came out there was another possibility to add structured data to a website: microformats.com. The website offered a really simple way of adding structured data: CSS classes. So every single theme author was able to add structured data by just adding CSS classes to HTML-Elements. However in 2017 we have schema.org which is much wider supported by many search engines. And now we don’t longer need these microformats. Unfortunately some older (and even new) themes still add those microformat CSS classes. The plugin can try to remove some of them for you so that it does not confuse search engines when you use schema.org.

hentry

The hentry class is one of the so called “microformats” and it was used to show search engines where they can find the main content of a page.

vcard

However there were even more microformats like the “vcard” that was used like a (as the name suggests) business card and to tell search engines more about the people on the website (like the author).