It’s been two weeks since I published the last article. I had vacation. If you can call it that. Because actually I haven’t had a real vacation for a long time. So neither this time. In this blog post you can read why the ” break ” was good for me anyway …

Away from the screen for more reflection

In the last article I reported about my flow state. Shortly after, I took two weeks of “vacation”. Vacation in the sense that I didn’t want to sit in front of the screen. Simply to switch off, do something else and reset my brain, so to speak. To clear my mind.

Basically, I did two things: Since my wife and I are getting a new office, I was at the construction site almost every day. Since I originally learned to be an electrician and am not entirely clumsy with my hands, I did quite a bit of preliminary work there. The plans for a new office have been there for months. But due to the permanent lock-downs it is difficult to order material. Good that you can order most of it online …

Secondly, I took the opportunity to think about what to do next. With SNIP, with my projects and what else I want to do in life. A few books helped me a lot with that. But ultimately also just thinking about the current and future situation.

I don’t want to report here long and wide about what finally came out of it (because a lot of it has nothing to do with SNIP and the plugin). Therefore only this: I will continue to try the next three months to further push my original goal to double my traffic. I don’t think that doubling my traffic will necessarily lead to doubling my sales, but I still want to keep working at it. Not only because making permanent progress will eventually lead to other ideas I want to pursue (like setting up a sales funnel).

I still doubt if the decision to stay with CodeCanyon for the time being was the right one (among other things because the platform still hasn’t managed to update its data, which is almost a joke by now). But I’ll put the idea aside for three months. After that I can evaluate again.

Support and much further development

At least I can tell you this much: SNIP will (of course) continue to exist. In the coming months I will (again) concentrate on the further development. Among other things I got some feature requests in the last two weeks, which I want to implement.

Very cool!

What’s next?

• Continue with traffic building according to Brunson.
• Bringing the first sales funnel online.
• Implementing feature requests (coding).

My setup wizard is finally ready. I’m not 100% satisfied yet, a few little things still bother me, but you should act according to the 80/20 rule, right?. And with that it should be fine for now.

I had a closer look at the user and sales figures. And in this blogpost I would like to answer a few questions from this and other previous posts.

Continue reading →

Now the time has come. My setup wizard is ready. The final tests are still missing, but I am satisfied so far. In this blogpost, however, it would like to write about a completely different topic.

Last Friday I sent out my WordPress newsletter (which is only available in German). The reason was or is the upcoming new WordPress version 5.7, which should be released tomorrow (Tuesday). In my newsletter I also referred to the book by Russell Brunson (Traffic Secrets). This is a book I’m really excited about, after all.

One of my subscribers then let me know that he was reading it too. For him, the best statement was the following sentence:

“Document, don’t create.”

You might not understand what that means right away, so I’ll explain it again briefly. Russell Brunson wrote that you should regularly (preferably daily) share with your social media followers what you are experiencing. In the end, it’s about sharing your story with your product. After all, that’s what I do here on the blog in the “Plugin Journey” category.

What you do there is document! One’s own journey is nothing more than a documentary that goes on for ages! Of course, this is in contrast to pure “blogging”, where you have to really make something out of thin air. This has several disadvantages:

• The topics are often limited. Or you are often simply unimaginative.
• You are forced to write a lot of words (keyword: SEO), but to do that, you have to do a lot of research.

Everything takes way to much time. It’s better to write what you do the whole day.

But I can’t!?

Yes, you can! I now believe that absolutely anyone can do it! Because if you love your product and enjoy working on it, you’ll be happy to tell people about it. You just have to know which platform you should use. Russell Brunson describes the biggest platforms in the book:

• Blog
• Podcast
• Facebook
• Instagram
• YouTube
• etc.

Of course, there are many more (TikTok, Twitch, etc.) that you can use as well. In the end, it doesn’t matter which platform you use. Because the only important thing is that you a) find your medium and b) also like the medium so much that you want to use it yourself!

Example: If you like to watch YouTube yourself, you’ve probably already thought about uploading a video there yourself. Then you are predestined for it! Certainly, writing is probably not your cup of tea.

That’s the total opposite of me. I like to write. Maybe also because I am relatively fast. I can write a 1000-word blog post within one or one and a half hours, if the topic fits. No problem. Instagram stories totally annoy me because social media (especially Facebook) annoys me. So I would never really be good at it. Ultimately, the distractions are too taxing for me, too.

Blog, YouTube and podcast are tops!

Now comes the big plus: There are a few channels that are really really awesome. And that doesn’t include Facebook and Instagram, unfortunately. Why not? Because the content is gone too quickly.

When I create an Instagram story, it’s visible to my followers for 24 hours. After that, the stuff is still stored, but it’s never found again. Google can’t index that stuff. All gone. Forlorn hope, if you will.

It’s different with your own blog, YouTube and a podcast. The content is indexed by search engines, anyone can find it at any time. Even after years.

Honestly, many of the readers, listeners or viewers come across someone usually very late. Russell Brunson, for example, only found Pat Flynn when he had already recorded his 100th podcast episode. But by then he was already extremely successful. As far as I can remember, he launched the podcast relatively late.

Anyway. What happens is that people binge past podcasts. That increases the benefit, of course, but also the click numbers. The same goes for YouTube or your own blog. No one even has the option of looking at past Stories on Instagram. A big disadvantage.

So it’s worth considering jumping on the bandwagon. Preferably as soon as possible.

But just “producing” something unfortunately does not work. Because behind channels like YouTube there is usually an algorithm that wants to be satisfied. YouTube SEO, so to speak. With a blog, you also do SEO.

Go for it!

As you can see: I’m excited about the book and believe that you can implement what’s in there really well and practically.

Go for it!

As you can see: I’m excited about the book and believe that you can really put what’s in there to good and practical use.

But now I am digressing too much. This blogpost came about because I couldn’t attend my mastermind meeting today, so I’m still a bit alone with my questions. But that will become already!

In the next blogpost I will present my almost finished setup wizard! Yeah!

After my look at the numbers, I took some time today to take a third look. This time the visitor numbers going back and forth from CodeCanyon (Envato) and rich-snippets.io.

Continue reading →

In this article I would like to talk a bit about numbers. Because I haven’t done that yet. My plan is to double the traffic to the sales page within the next 6 months. Two months are almost over.

Continue reading →

It’s time to take another look at the current state of my setup wizard. Prototype 3.0.

Continue reading →

This blog post is once again about bad reviews. Just a few days before I got a really awesome feedback from a customer. In it he wrote that he would never install a plugin with only 4 stars. But that is exactly what is currently the case with my plugin on WordPress.org. What can I do? Here are some thoughts.

Continue reading →

Remember? In my last blogpost I wrote about karma. In the book I recommended (Karmic Management) it says that you should even support your competitor to attract more positive “karma”. There are some impressive examples of this in the book. That this works, I see just again. Yesterday I received an extremely impressive e-mail from a customer.

Continue reading →

To deal with Google advertising for my WordPress plugin after all made me think over the weekend. As a reminder, I had planned to do this already, but I didn’t do it because my mastermind buddy stopped me. My target group was not well enough defined (which I had made up for in the above article, of course). Time to think about it again.

Continue reading →

Just today I’m at a point again where I’m thinking to myself, “Why are you doing this?”. The reason is the next negative review of my free plugin on WordPress.org. But read on…

Continue reading →

Today I want to show you how the current setup wizard looks like. There’s a little video showing it in action.

Continue reading →

It’s time to write a bit about backlinks. You would think that backlink building is totally oldschool. I can already hear my readers screaming “this is so 2003!”. Honestly, I have no clue if what I’m writing here will work. But it sounds good to me. And I’m going to give it a try.

Continue reading →

Hóla! <- That’s Spanish. Would you have known? Languages is one of the things that has been on my mind since last week. And the new setup wizard. I already launched part of it (the Global Snippets Setup Wizard) but SNIP is supposed to be even easier. Here’s what’s going on with this.

Continue reading →

This post is the second one this week. And already the sixth in the series “Plugin Journey”. In this post I would like to write something about Google advertising. Or rather, how not to do it. Because I decided not to buy paid advertising from Google for now.

Continue reading →

Wohoo! Another week has begun and this is my sixth blog post about my plugin journey to share with you. As a reminder, I started this because I have a personal goal (to get more traffic for my WordPress plugin in six months) and because I read the book Traffic Secrets by Russel Brunson who wrote that it would be a good idea to share my journey.

Continue reading →

From time to time I suffer from low sales in a month. I don’t know really why this happens. Sometimes it’s seasonal, sometimes … well I don’t know. Even if you keep an eye on the numbers, you often can’t tell why that is. Because they usually always remain the same. But what if there is a new competitor in town?

Continue reading →

Servus! (That is Bavarian for “hello”.) It’s me again, Florian, the developer of SNIP Structured Data for WordPress plugin. This is the next update about my plugin journey. Wohoo! It’s my second post. I’m doing this be because I’ve read the book “Traffic Secrets” from Russel Bruson and he wrote that it’s a good idea to share my journey with my product.

Continue reading →

Hey guys, I hope you’re doing well on this fourth of January 2021. I’m writing this blog post because I’m currently reading the Book Traffic Secrets from Russel Brunson. In his book, he writes that you should share your journey of you and your product. And why not take that as a good New Year’s resolution? And this blog post marks the starting point.

Continue reading →