Google Confirms that Structured Data Improves Targeting

Last month SearchEngineJournal wrote about the fact that structured data can improve targeting. And the coolest thing is that Google confirmed it.Here are some more facts from the page I’ve linked above:

  • Structured data is not a ranking factor
  • Structured data helps a web page rank better in the same way regular content helps a page rank.
  • Structured data is not optional. So everyone needs it.