What is Schema Markup, Rich Snippets and/or Rich Search Results?

Update Dec. 2018: I’ve a new Structured Data Training Course that explains everything in more detail. It’s free. So hop over to start the training.

In this video I want to answer the following questions:

  1. What is a schema markup and what are Rich Snippets?
  2. Why is it so powerful?
  3. And how can I integrate it?

You can watch this on YouTube.

Here are the links that I’ve used in the video: