Document, don’t create

Now the time has come. My setup wizard is ready. The final tests are still missing, but I am satisfied so far. In this blogpost, however, it would like to write about a completely different topic.

Last Friday I sent out my WordPress newsletter (which is only available in German). The reason was or is the upcoming new WordPress version 5.7, which should be released tomorrow (Tuesday). In my newsletter I also referred to the book by Russell Brunson (Traffic Secrets). This is a book I’m really excited about, after all.

One of my subscribers then let me know that he was reading it too. For him, the best statement was the following sentence:

“Document, don’t create.”

You might not understand what that means right away, so I’ll explain it again briefly. Russell Brunson wrote that you should regularly (preferably daily) share with your social media followers what you are experiencing. In the end, it’s about sharing your story with your product. After all, that’s what I do here on the blog in the “Plugin Journey” category.

What you do there is document! One’s own journey is nothing more than a documentary that goes on for ages! Of course, this is in contrast to pure “blogging”, where you have to really make something out of thin air. This has several disadvantages:

  • The topics are often limited. Or you are often simply unimaginative.
  • You are forced to write a lot of words (keyword: SEO), but to do that, you have to do a lot of research.

Everything takes way to much time. It’s better to write what you do the whole day.

But I can’t!?

Yes, you can! I now believe that absolutely anyone can do it! Because if you love your product and enjoy working on it, you’ll be happy to tell people about it. You just have to know which platform you should use. Russell Brunson describes the biggest platforms in the book:

  • Blog
  • Podcast
  • Facebook
  • Instagram
  • YouTube
  • etc.

Of course, there are many more (TikTok, Twitch, etc.) that you can use as well. In the end, it doesn’t matter which platform you use. Because the only important thing is that you a) find your medium and b) also like the medium so much that you want to use it yourself!

Example: If you like to watch YouTube yourself, you’ve probably already thought about uploading a video there yourself. Then you are predestined for it! Certainly, writing is probably not your cup of tea.

That’s the total opposite of me. I like to write. Maybe also because I am relatively fast. I can write a 1000-word blog post within one or one and a half hours, if the topic fits. No problem. Instagram stories totally annoy me because social media (especially Facebook) annoys me. So I would never really be good at it. Ultimately, the distractions are too taxing for me, too.

Blog, YouTube and podcast are tops!

Now comes the big plus: There are a few channels that are really really awesome. And that doesn’t include Facebook and Instagram, unfortunately. Why not? Because the content is gone too quickly.

When I create an Instagram story, it’s visible to my followers for 24 hours. After that, the stuff is still stored, but it’s never found again. Google can’t index that stuff. All gone. Forlorn hope, if you will.

It’s different with your own blog, YouTube and a podcast. The content is indexed by search engines, anyone can find it at any time. Even after years.

Honestly, many of the readers, listeners or viewers come across someone usually very late. Russell Brunson, for example, only found Pat Flynn when he had already recorded his 100th podcast episode. But by then he was already extremely successful. As far as I can remember, he launched the podcast relatively late.

Anyway. What happens is that people binge past podcasts. That increases the benefit, of course, but also the click numbers. The same goes for YouTube or your own blog. No one even has the option of looking at past Stories on Instagram. A big disadvantage.

So it’s worth considering jumping on the bandwagon. Preferably as soon as possible.

But just “producing” something unfortunately does not work. Because behind channels like YouTube there is usually an algorithm that wants to be satisfied. YouTube SEO, so to speak. With a blog, you also do SEO.

Go for it!

As you can see: I’m excited about the book and believe that you can implement what’s in there really well and practically.

Go for it!

As you can see: I’m excited about the book and believe that you can really put what’s in there to good and practical use.

But now I am digressing too much. This blogpost came about because I couldn’t attend my mastermind meeting today, so I’m still a bit alone with my questions. But that will become already!

In the next blogpost I will present my almost finished setup wizard! Yeah!