Yotpo Bridge for SNIP: Enhancing Structured Data with User Reviews and Ratings

In the ever-evolving world of SEO, structured data has become crucial for websites to improve their online visibility and search engine rankings. For WordPress users, the SNIP plugin has been a go-to solution for seamlessly adding structured data to their posts, pages and products. And now there’s an exciting new development that takes this functionality to the next level – meet the SNIP Yotpo Bridge plugin.

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Find weird issues using WP_DEBUG

For a developer like me it is impossible to achieve full compatibility with all plugins and themes in the WordPress ecosystem. In spite of all the care taken, it is simply the case that some plugins or even the theme will output a strange error. On this page you can find out how to locate these errors using WP_DEBUG.


Let’s say you have an issue on WooCommerce category pages. It’s a weird behavior that occurs but you know it only happens when SNIP is activated. You can do the following to get to the error log:

  1. Follow the guide here on how to enable WP_DEBUG.
  2. Also make sure you activate WP_DEBUG_LOG.
  3. Once this is done, navigate to the page where the problem occurs (in our case this would be a WooCommerce category page).
  4. If you’re already on this page, reload it.
  5. Download the file that you can now find in the wp-content folder using FTP. The file is called debug.log.
  6. Send the file (or the content of the file) to your support staff.

If you don’t get a debug.log file, the issue maybe not related to SNIP but to another plugin or theme, too.

How can I remove duplicate Structured Data?

Lots of customers didn’t recognize that they have Structured Data on their site. But when they install SNIP, the Structured Data WordPress Plugin, they check their sites using Googles Structured Data Test Tool and they suddenly recognize that there are other schemas, maybe duplicate ones, that they now want to remove. Here is how you can detect those and how they can be removed.

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How to deactivate Structured Data Generation in Yoast SEO

Yoast SEO has started to integrate Structured Data in version 11.0. However it’s still not possible to create your own schemas without the knowledge of the programming language PHP. If you want to totally remove Structured Data generated by the plugin, follow the instructions below. In the end I also clarify how it’s possible to remove Structured Data generated by Yoast SEO for WooCommerce plugin.

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How To: Structured Data for the WP Job Manager Plugin

The WP Job Manager Plugin creates Structured Data out of the box. However, as almost always, these are not complete. Googles Structured Data Test Tool complains about missing recommended fields:

  • addressLocality
  • addressRegion
  • streetAddress
  • postalCode
  • baseSalary
  • And maybe more.

This post describes how you can build your own using SNIP, the Structured Data Plugin for WordPress.

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How to use stamped.io ratings in Structured Data with SNIP

A customer asked how he can use stamped.io review ratings for an AggregateRating for his WooCommerce products. Here is how it works:


As far as I know you need to use stamped.io’s WordPress Plugin. It fetches all the ratings from their API and buffers it into the WordPress post meta database table. SNIP can access this data.

First of all you need to follow the example on how to work with custom fields. The configuration of the AggregateRating schema is a little different.

You can use the following values:

  • ratingValue: Post meta field “stamped_io_product_reviews_new->rating”
  • bestRating: Direct Text Input “5”
  • reviewCount: Post meta field “stamped_io_product_reviews_new->count”
  • worstRating: Direct Text Input “1”

That’s it! Have fun! 😉

How to deactivate JSON+LD schema output of “The Events Calendar” plugin

Google and other search engines are working heavily on schema.org integration. In the past, a lot of theme and plugin authors have integrated schema.org in their plugins but could not keep up with the speed of changes. So what I see happens a lot is that plugin and theme authors do not update their code accordingly. This is the case with the The Events Calendar plugin, too. It is missing some fields search engines want to see.

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Can I use Yoast SEO title and description?

Yes, with the beginning of version 2.2.0 you can use the following three internal values (if Yoast SEO plugin is installed):

  • SEO title
  • SEO meta description
  • and the Primary Category

Internal Yoast SEO values in dropdown menu
Choose one of the following values provided by the Yoast SEO plugin.

Does this plugin work with All In One WP Security?

Yes it does. However you need to deactivate the “Advanced Character String Filter” under WP-Security > Firewall > Additional Firewall Rules. Otherwise the plugin will prevent the Rich Snippet Plugin to load some important JavaScript files that it needs to load properly.

Advanced Character String Filter Setting
Deactivate this setting to make the Rich Snippet Plugin to work properly

Does the plugin work with PageBuilders?

Some of you asked if the plugin is compatible to page builders like Beaver Builder, Elementor or Divi Builder. Except of the Divi Builder and the Avada-Builder I’ve not tested the other ones. However the plugin should be compatible as it does not add anything to the builders itself. The Rich Snippets will appear on the frontend as a JavaScript, not visible to the end user but readable to search engines.

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