A breadcrumb trail on a page indicates the page’s position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb list.
Google uses the BreadcrumbList Schema-Type to show it in search results. You can read more about that on Googles Reference Page. In this post I’ll show you how to generate a BreadcrumbList with SNIP – The Rich Snippets and Structured Data Plugin for WordPress.
Normally you should be able to use the Members plugin to control access to global snippets. However, the plugin makes excessive use of WordPress’ REST API. So you also need to make sure, the REST-API calls can be made by users other then administrators. Here is how it works:
The Events Calendar Plugin is a very popular plugin when it comes to create event pages on your WordPress site. It also outputs schema.org data on the frontend (that is not visible to the end user). However in the past the developers did not update their code according to the search engines needs. Continue reading →
Google and other search engines are working heavily on schema.org integration. In the past, a lot of theme and plugin authors have integrated schema.org in their plugins but could not keep up with the speed of changes. So what I see happens a lot is that plugin and theme authors do not update their code accordingly. This is the case with the The Events Calendar plugin, too. It is missing some fields search engines want to see.
I’m a seller on Envato Market (CodeCanyon) so I’m bound to their license system. If you want to read more about their licensing, please go and read the information about the Standard License. They even have a FAQ page that should answer most of your questions as well.
The questions that I get most often are the following ones:
Do I need a a license for every single domain?
The short answer is yes. Even the extended license does not allow you to use it on multiple domains. As far as I know, Envato has no plans to changes this in the future.
Do I need multiple licenses if I’m on a multisite?
Yes, you need multiple licenses if every site on your multisite has its own domain name.
No, you don’t need multiple licenses if you’re using subfolders or subdomains for the multisites.
Customers asked if I offer kind of a service to setup schema.org for them. Unfortunately I can’t do it myself but I’ve partners who work with me. Professional SEOs that have multiple years of experience. Click here to buy the setup service.
SNIP, the Structured Data Plugin for WordPress allows you to create Rich Snippets that produce stars in search results. However it does not allow your users to rate your blog post as it’s not a rating plugin. That means it has no built-in rating system that counts automatically.
As you may know it’s possible to have multiple snippets on one page. However this may cause side effects. Especially if you’re using multiple snippets that can create a Rich Snippet on search results. Let’s say you have a blogpost that generates the following snippets:
The Review- and the Event-Snippet can create a Rich Snippet on search results. But how do you tell search engines which one to show? Continue reading →
A new customer contacted me today and had a really good question. So I thought I can write a blogpost about it. The question was if it’s okay to have multiple snippets of the same type on one page. Here is the answer:
This error occurs due to the fact that CodeCanyon only sells licenses that are available for one domain only. If you’re trying to install the plugin on multiple domains you will get the following error on the second domain:
“It seems that this purchase code is tied to another host. Please buy a new license in order to use this plugin on another sites.”
It seems that this purchase code is tied to another host and/or IP address. A purchase code can only be linked to one domain at a time.
You’re definitely looking onto the right plugin. It allows you to add so called “global snippets”. That means that you can add snippets for specific posts, post types, categories or whatever you need and add them dynamically depending on your rules. Continue reading →
In general, yes but there are limitations. Some of the plugins out there (like AdvancedCustomFields) save their data into the wp_postmeta database table. From there you can use the saved data to include it into your snippets.
As of version 2.2.0, referencing to the post content and to a custom ID is deprecated. This is because referencing to an HTML-Element from JSON+LD code does not work. Here is how you can correct your global snippets: Continue reading →
After the long post I wrote about Schema for WooCommerce, customers asked how it’s actually done. How can one build his or her own Rich Snippets? In an email a customer of mine, Michael, asked if I could do a blogpost or a video about how to set up SNIP, my Structured Data Plugin for WordPress to use it with WooCommerce products. I guess what he wanted to do is to produce a Rich Snippet for WooCommerce products so that search engines show a nice search result. But read on …
Oliver asked via E-Mail on how to do a proper AggregateRating as he has seen that his competitor is using it as well. In this post I will show you how to create a proper aggregateRating by using snip – Rich Snippet WordPress Plugin. Continue reading →
Some Rich Snippets (like the Article snippet) provide an image-attribute. In the early days it was easy: you could just provide an image URL here. However this no longer works as search engines want to see more data. That is the width, the height and the URL of an image. This is how you properly add an image snippet into another snippet: Continue reading →
The plugin cannot modify any snippets created by WooCommerce. However you can completely deactivate the generation of snippets created from it. Then you can re-create the products snippet on your own. In version 2.2 the plugin has almost full WooCommerce support. So it might be that you get in trouble by creating snippets for variable products with multiple prices, for example.
Sometimes you get an error from the Rich Snippets Test Tool by Google that says that the image URL is missing. If this is the case, you maybe did not define a Site Identity Logo in WordPress. So to fix this you can do one of the following (A or B):
Login to your WordPress Dashboard.
Go to Appearance > Customize.
Click on “Site Identity”.
Upload an image in the section where it says “Site icon”.
There are several reasons why you don’t have the “Site Identity” option:
You’re using an old WordPress version.
Your theme removed the setting from the customizer.
Or you don’t want to use the site icon image.
In this case, do the following to add an image manually:
Login to your WordPress Dashboard.
Go to “snip – The Rich Snippets Plugin” > Global Snippets.
Edit the “Organization” Snippet.
Scroll down to the http://schema.org/logo property.
Then edit the three image-properties as shown in the image below by setting the dropdown from their original properties to “Direct text input”. Then enter: