I’ve been asked several times how to extend the WooCommerce: Offers” field type to include the Offer schema with additional information like hasMerchantReturnPolicy and shippingDetails. Here’s how to do it.
Continue readingAuthor: Florian
Yotpo Bridge for SNIP: Enhancing Structured Data with User Reviews and Ratings
In the ever-evolving world of SEO, structured data has become crucial for websites to improve their online visibility and search engine rankings. For WordPress users, the SNIP plugin has been a go-to solution for seamlessly adding structured data to their posts, pages and products. And now there’s an exciting new development that takes this functionality to the next level – meet the SNIP Yotpo Bridge plugin.
Continue readingMaking sense of Schema.org: Order of properties and their meaning
Schema.org, the structured data markup vocabulary, is a valuable tool for websites to communicate effectively with search engines and other tools. It helps provide context about the content on your site, making it easier for search engines to understand and display relevant information to users. A common question is whether the order in which properties are used in Schema.org markup really matters. Let’s dive into this topic and clarify things in simple terms.
Continue readingUnderstanding URL Formatting in JSON and JSON+LD
In the world of web development, data formatting is key. A common format used to structure data is JSON (JavaScript Object Notation) and its derivative, JSON+LD (JSON for Linking Data). Both are lightweight data exchange formats that are easy for humans to read and write, and easy for machines to parse and generate.
Continue readingHarness the power of GPT-3/4 to transform SNIP: from PHP to JavaScript and beyond!
Hello fellow SNIP users! It’s me again, and I’m back with another exciting development in our journey to make SNIP better than ever. You might remember me mentioning our collaboration with Cloudflare in our previous posts, and today I want to dive a little deeper into the magic behind the scenes.
Continue readingGet ready for a revamped and supercharged SNIP: Update coming next week!
Hey fantastic SNIP users! I hope you’re ready for some great news, because I’m here to deliver just that. Remember the growing pains and sluggishness I talked about in our last blog post? Well, guess what? I’ve been working hard, tackling those issues head on, and now I’m thrilled to announce that I’ve made significant progress!
Continue readingTake SNIP to the next level: Speed, stability and your SEO success
Hello fantastic SNIP users! I’ve got some exciting news to share with you today. As you may have noticed, my beloved WordPress plugin, SNIP, which generates structured data for SEO, has been going through some growing pains lately. And to be honest, I never expected to have so many amazing customers like you, which has been both a blessing and a challenge.
Continue readingHow to work with user data
In version 2.30.of SNIP it’s possible to load user data as well. Here is how that works:
Continue readingHow to work with custom user meta
In Version 2.30.0 of SNIP it’s possible to also add user meta data to your schemas. Here is how you it works.
Continue readingWorking with userdata
In version 2.29.0 of SNIP it’s possible to target author pages, too. In this case you may want to include some userdata. Here is how that works.
Continue readingHow to generate Structured Data for the Events Manager Plugin
From time to time, customers ask me how to correctly create Structured Data for the Event Manager Plugin that is freely available on WordPress.org. In this post I’m going over all the properties that you’ll need.
Continue readingUsing SNIP on Static Site Generators
Today I was asked by a customer if it’s possible to use schema generated by SNIP on static sites generators like Gatsby. The short answer to this is: not out of the box but in this article, I would like to give a few tips and assistance on how it can work after all.
Continue readingHow to add block content
Since version 2.26. SNIP can add content from a block that was made with the new block editor (called Gutenberg). Here is how that works:
Continue readingSNIP 2.26 is here. And it can read data from blocks!
Version 2.26. has finally arrived and it can now read data from blocks, too! That’s awesome because many of us do no longer need to add data manually! Wohoo! 😉
Continue readingExchange of Ideas With Envato: No Arrangements
In one of my last articles about “Plugin Journey” I mentioned that I will contact the Envato author team again. Simply to bring attention to what irregularities there are, especially in terms of bulk sales. I think that they are/were not even really aware of it.
Continue readingPossible outage of rich-snippets.io
This post exists to inform everyone that rich-snippets.io had to move to another hosting provider. The whole site already moved but it can be that (due to I had to change IP addresses) that the site is not reachable from time to time during the next 48 hours.
Continue readingSales-Funnel progress report
I would like to give a very small progress report on my Sales-Funnel. After all, it’s been online for a few days and it’s time to draw a small progress report before I continue with the Google ad.
Continue readingWhat’s new in 2.25?
Last week I already updated the plugin to version 2.25. Here is what is new.
Continue readingGarbage disposal, once a quarter
About two years ago I read the book “The Way to be a Successful Entrepreneur“. It’s a powerful book that I can recommend to anyone. Even if you don’t necessarily want to become an entrepreneur, you can learn a lot from it. Unfortunately it’s in German language only. Anyway, what I really liked was the idea of permanent “garbage disposal”. You can read in this blogpost what that means and how it relates to Envato and my SNIP plugin.
Continue readingSales Funnel launched
It almost bothers me a bit that the wheels are turning a bit slower for me at the moment. I have to keep my one-year-old son busy half the day, so I can only work actively for the other half of the day. On the other hand, I also have a lot of fun spending time with him. Nevertheless, it’s really crazy that almost three months have passed since I had the initial idea to create my first sales funnel according to Brunson.
Continue reading7-fold traffic and no further sale. Wtf!?
Through my super agency sale, my plugin skyrocketed to #1 in the weekly charts at CodeCanyon/Envato. The traffic increased sevenfold in that time. However, I didn’t have more sales as a result. What happened?
Continue readingGoal achieved? 50% more traffic!
Sticking to the motto “Document, don’t create“, as I learned from Russell Brunson’s book Traffic Secrets, today I want to report what happened last week.
Continue readingEnd of Frustration.
Finally! It’s done and I’m extremely proud to announce that my first big license sale had a happy end. A company from the USA bought 200 licenses via CodeCanyon. This allows me to continue working on SNIP. Yeah!
Continue readingWhat’s new in 2.24?
Yesterday I was able to update SNIP to it’s latest version: 2.24! What’s new in that version?
Continue readingHow I lost almost several thousand dollars
I have already expressed my frustration with Envato here on the blog a few times. Among other things, for example here or here or here. Now something happened again that almost cost me several thousand dollars.
What happened can be read in this blogpost.
Continue readingBullshit bingo with 6 letters
Actually, it’s all awesome: I’ve been back at work since this week (I had taken two weeks “off” because of Easter and the office construction site I have at home) and just when it was starting to get fun with programming and blogging this happens!
Continue readingFreedom of thought & making plans
It’s been two weeks since I published the last article. I had vacation. If you can call it that. Because actually I haven’t had a real vacation for a long time. So neither this time. In this blog post you can read why the ” break ” was good for me anyway …
Continue readingHow to use ratings from Judge.me
Some people have asked me how the ratings from Judge.me can be included into SNIP. Here is how it works.
Continue readingThe Coding Thrill
I’m falling into a trance right now! No… I’m not intoxicated or pumped with drugs. Haha! What I mean is the so-called flow state. That really exists. And I always get that when I dive deep into the code. You feel like you’re in the matrix.
Continue readingAdvanced Custom Fields (ACF) Support
SNIP’s support for Advanced Custom Fields (ACF) continues to grow. In this blog post I collect some data that is important for the usage.
Continue readingNo subscription model for now
Today I had Mastermind, I was able to ask the group how I could use my plugin to make more money specifically, increase my sales or whatever. This is what the outcome was.
Continue readingSubscription model for a WordPress plugin?
I have often wondered whether a subscription model could be an option for me. I was always skeptical because I’m not really a fan of subscription models myself. But as a developer, I also see that especially for products that don’t sell that often, there can be an advantage. An analysis.
Continue readingWordPress plugin profitability
My setup wizard is finally ready. I’m not 100% satisfied yet, a few little things still bother me, but you should act according to the 80/20 rule, right?. And with that it should be fine for now.
I had a closer look at the user and sales figures. And in this blogpost I would like to answer a few questions from this and other previous posts.
Continue readingWhat’s new in 2.23?
I’m super happy to announce that I was able to finally merge my Setup Wizard into the plugin! Yeah! The new version will arrive during the next days. Learn more about it in this blog post.
Continue readingDocument, don’t create
Now the time has come. My setup wizard is ready. The final tests are still missing, but I am satisfied so far. In this blogpost, however, it would like to write about a completely different topic.
Last Friday I sent out my WordPress newsletter (which is only available in German). The reason was or is the upcoming new WordPress version 5.7, which should be released tomorrow (Tuesday). In my newsletter I also referred to the book by Russell Brunson (Traffic Secrets). This is a book I’m really excited about, after all.
One of my subscribers then let me know that he was reading it too. For him, the best statement was the following sentence:
“Document, don’t create.”
You might not understand what that means right away, so I’ll explain it again briefly. Russell Brunson wrote that you should regularly (preferably daily) share with your social media followers what you are experiencing. In the end, it’s about sharing your story with your product. After all, that’s what I do here on the blog in the “Plugin Journey” category.
What you do there is document! One’s own journey is nothing more than a documentary that goes on for ages! Of course, this is in contrast to pure “blogging”, where you have to really make something out of thin air. This has several disadvantages:
- The topics are often limited. Or you are often simply unimaginative.
- You are forced to write a lot of words (keyword: SEO), but to do that, you have to do a lot of research.
Everything takes way to much time. It’s better to write what you do the whole day.
But I can’t!?
Yes, you can! I now believe that absolutely anyone can do it! Because if you love your product and enjoy working on it, you’ll be happy to tell people about it. You just have to know which platform you should use. Russell Brunson describes the biggest platforms in the book:
- Blog
- Podcast
- YouTube
- etc.
Of course, there are many more (TikTok, Twitch, etc.) that you can use as well. In the end, it doesn’t matter which platform you use. Because the only important thing is that you a) find your medium and b) also like the medium so much that you want to use it yourself!
Example: If you like to watch YouTube yourself, you’ve probably already thought about uploading a video there yourself. Then you are predestined for it! Certainly, writing is probably not your cup of tea.
That’s the total opposite of me. I like to write. Maybe also because I am relatively fast. I can write a 1000-word blog post within one or one and a half hours, if the topic fits. No problem. Instagram stories totally annoy me because social media (especially Facebook) annoys me. So I would never really be good at it. Ultimately, the distractions are too taxing for me, too.
Blog, YouTube and podcast are tops!
Now comes the big plus: There are a few channels that are really really awesome. And that doesn’t include Facebook and Instagram, unfortunately. Why not? Because the content is gone too quickly.
When I create an Instagram story, it’s visible to my followers for 24 hours. After that, the stuff is still stored, but it’s never found again. Google can’t index that stuff. All gone. Forlorn hope, if you will.
It’s different with your own blog, YouTube and a podcast. The content is indexed by search engines, anyone can find it at any time. Even after years.
Honestly, many of the readers, listeners or viewers come across someone usually very late. Russell Brunson, for example, only found Pat Flynn when he had already recorded his 100th podcast episode. But by then he was already extremely successful. As far as I can remember, he launched the podcast relatively late.
Anyway. What happens is that people binge past podcasts. That increases the benefit, of course, but also the click numbers. The same goes for YouTube or your own blog. No one even has the option of looking at past Stories on Instagram. A big disadvantage.
So it’s worth considering jumping on the bandwagon. Preferably as soon as possible.
But just “producing” something unfortunately does not work. Because behind channels like YouTube there is usually an algorithm that wants to be satisfied. YouTube SEO, so to speak. With a blog, you also do SEO.
Go for it!
As you can see: I’m excited about the book and believe that you can implement what’s in there really well and practically.
Go for it!
As you can see: I’m excited about the book and believe that you can really put what’s in there to good and practical use.
But now I am digressing too much. This blogpost came about because I couldn’t attend my mastermind meeting today, so I’m still a bit alone with my questions. But that will become already!
In the next blogpost I will present my almost finished setup wizard! Yeah!
From CodeCanyon to my own website and back
After my look at the numbers, I took some time today to take a third look. This time the visitor numbers going back and forth from CodeCanyon (Envato) and rich-snippets.io.
Continue readingA second view of the numbers
In my last blog post I wrote about how spring fever could possibly lead to more sales. Sounds like a joke but in fact I have no other answer. In this blogpost I would like to go a little deeper into the numbers.
Continue readingSpring fever causes rising sales?
In this article I would like to talk a bit about numbers. Because I haven’t done that yet. My plan is to double the traffic to the sales page within the next 6 months. Two months are almost over.
Continue readingSetup Wizard Prototype 3.0 – for more plugin traffic
It’s time to take another look at the current state of my setup wizard. Prototype 3.0.
Continue readingHow can you tell if you’re selling too hard?
This blog post is once again about bad reviews. Just a few days before I got a really awesome feedback from a customer. In it he wrote that he would never install a plugin with only 4 stars. But that is exactly what is currently the case with my plugin on WordPress.org. What can I do? Here are some thoughts.
Continue readingGet marketing tips from customers
Remember? In my last blogpost I wrote about karma. In the book I recommended (Karmic Management) it says that you should even support your competitor to attract more positive “karma”. There are some impressive examples of this in the book. That this works, I see just again. Yesterday I received an extremely impressive e-mail from a customer.
Continue readingAbout possessive customers and the setup wizard
Actually, this post should appear tomorrow (my rhythm is currently Monday and Thursday) but since my son turns one year old on Friday (🥳) I’m trying to free up the day. But that’s just a side note. This blog post is about very possessive customers and the current status of my setup assistant.
Continue readingFrom course to purchase: The idea for my first sales funnel for my plugin
To deal with Google advertising for my WordPress plugin after all made me think over the weekend. As a reminder, I had planned to do this already, but I didn’t do it because my mastermind buddy stopped me. My target group was not well enough defined (which I had made up for in the above article, of course). Time to think about it again.
Continue readingThe truth about negative comments
Just today I’m at a point again where I’m thinking to myself, “Why are you doing this?”. The reason is the next negative review of my free plugin on WordPress.org. But read on…
Continue readingWhat does “Unnamed item” mean in Googles Rich Results Test Tool?
My good friend Brett (who also is a super nice customer of mine) asked what the “Unnamed item” on Googles Rich Results Test Tool means. The reason for the question was a warning from a SEMRush tool that told him the following: “A value for the itemListElement field is required“.
Continue readingSetup Assistant Prototype 2.0
Today I want to show you how the current setup wizard looks like. There’s a little video showing it in action.
Continue reading3 steps to more traffic with Russell Brunson’s backlink strategy
It’s time to write a bit about backlinks. You would think that backlink building is totally oldschool. I can already hear my readers screaming “this is so 2003!”. Honestly, I have no clue if what I’m writing here will work. But it sounds good to me. And I’m going to give it a try.
Continue readingWorking towards the new Setup Wizard
Hóla! <- That’s Spanish. Would you have known? Languages is one of the things that has been on my mind since last week. And the new setup wizard. I already launched part of it (the Global Snippets Setup Wizard) but SNIP is supposed to be even easier. Here’s what’s going on with this.
Continue readingHow to not create Google ads but find your customer avatars
This post is the second one this week. And already the sixth in the series “Plugin Journey”. In this post I would like to write something about Google advertising. Or rather, how not to do it. Because I decided not to buy paid advertising from Google for now.
Continue readingAsking for help… something I don’t like.
Wohoo! Another week has begun and this is my sixth blog post about my plugin journey to share with you. As a reminder, I started this because I have a personal goal (to get more traffic for my WordPress plugin in six months) and because I read the book Traffic Secrets by Russel Brunson who wrote that it would be a good idea to share my journey.
Continue reading